Well, a new school year has begun, it's the perfect time for a fresh start. It's a great time to spend money too and all the stores encourage us to buy: new clothes, new school material, new appliances, new electronic goods, new makeup, new apartments!
The new school year is also a time where many of us take stock of ourselves, of our appearances, of our habits and of our insecureties: we believe in self-improvement. Advertisers prey on this desire for perfection and even though we are more media-savvy than previous generations, we are still willing to buy a piece of fantasy in order to boost our self-esteem.
Let's take a look at an ad for a product I'm sure you've all seen heavily marketed on tv. What are people really buying when they order this product?
